Reebok Essay Example | Topics and Well Written Essays - 250 words

Reebok - Essay Example ng strategy involves establishing trust between salespeople and retailers, giving retailers sufficient information about the products to ensure they conduct sales at ease and provide retailers with support after the sale. â€Å"Sean Neville the senior vice president and general manager of Reebok North America† confirms that the aim of the company is to sell quality products to the customer, and the retailer  used as an intermediary. The salespeople in the company ensure they think like the retailer selling goods to the consumer (Kerin, Hartley & Rudelius, 2011). This information is crucial because customers are able to know the objectives of Reebok. In addition, the customers are also able to know how the company operates. The information is also beneficial to retailers who ensure the company’s products reach customers. Competitors can also use the information to learn more about the company’s strategies that assist it to stay on top. The information draws the inference that Reebok is among the best companies known for sportswear. In addition, the information puts Reebok at the forefront as the one of the main manufacturers of sport shoes. Nonetheless, the information generates a number of questions too for instance; how the company communicates with retailers and customers, how the company deals with competitors and approaches the company uses to remain on top. In addition, further ideas also generated by the information that include; the style of operation of the company and how they do their business to ensure customers remain satisfied for many