Thursday, May 14, 2020

Cultural Differences Paper - 1668 Words

Cultural Differences Paper Jessica Fuentes COM 360 September 10, 2014 Mary Wardlaw There are cultural differences within all the communities that make up the world, we are constantly surrounded and reminded of these other cultures. In this paper cultural differences will be discussed from the film â€Å"Why Did I Get Married?† which is an African-American movie about the hardships one goes through in marriage, friendships, and trust. This paper is going to give specific examples of Hall’s perspective of culture on the screen and Hofstede’s five dimensions that are reflected in a particular pattern. Examples of both verbal and non verbal intercultural communication and how they relate to particular intercultural†¦show more content†¦This movie is targeted for African-American culture, so a lot of the language, slang, and stereotypes were evident in this film and so there wasn’t much explanation, it is simply something that is just known as it unfolds in the movie. If someone is watching this movie and they are Asian they migh t not understand much of what goes on in the movie, especially if they are unaware of the African-American culture. An example would be when the girls of the group go shopping and they are in a store looking at lingerie and shawls made for winter weather, the shopkeeper came up to them and simply said â€Å"we don’t keep cash in the store† now of course one of the ladies went a little crazy because she realized that she had said that because of their skin color. Hofstede’s five dimensions of culture are power distance, individualism v collectivism, masculinity v femininity, uncertainty avoidance, and long-term v short-term time orientation. In the film the five dimensions are present, in the dimension of power distance it clear with the powerful positions that all the characters have within their professional lives. The way they live and own lavish houses leads to believe that they don’t believe they are equals to everyone else because of their status . Most of the couples demand respect and expect not to be question in their motives, which is a higher power context. Next is individualism versus collectivism, inShow MoreRelatedCultural Differences Paper892 Words   |  4 PagesCultural Differences Paper Cultural Differences Introduction Many people throughout the world indentify themselves by their cultural background. It is common knowledge that there are many different cultures throughout the world. Each culture has its similarities and differences. Every individual has multiple identities Race, ethnic, gender, national, regional, organizational, personal, cyber/fantasy—that act in concert. The importance of any single identity is a result of the situation. AsRead MoreSpan 110 Complete Course Span110 Complete Course695 Words   |  3 Pagescom/q/span-110-complete-course-span110-complete-course/13563 SPAN 110 WEEK 2 TEAM ASSIGNMENT CULTURAL SIMILARITIES AND DIFFERENCES IN THE ARTS PAPER Select  two countries where Spanish is the predominant language to serve as the basis for the Learning Team assignments in this course. Obtain faculty approval for your selections. Research  the cultural customs, such as dance, music, theater, and the visual arts for each of your selected countries. Write  a 700- to 1,050-word paper on the cultural customs in your selected countries. Include theRead MoreHow Educational And Cultural Environment Of A Subject Can Make A Difference Essay1587 Words   |  7 PagesSummary: Prior research on professional scepticism focused mostly on the trait perspective .But this paper by argues the mostly commonly held assumption that individual personality attributes are static. The main focus of this paper is how educational and cultural environment of a subject can make a difference in their personality variable self-construal and therefore influence sceptical judgment. There has not been any research done in this respect that involves Chinese accounting student in ChinaRead MoreCultural Constraints in Management by G. Hofstede904 Words   |  4 PagesA Critical Review of Hofstede, G. 1993, Cultural Constraints in Management Theories, The Executive, vol. 7, no. 1, pp. 81-94. There have been many research and studies on the national cultures and its consequences on management theories by numerous researchers. Of those many, ‘Cultural constraints on management theories,’ by Hofstede (1993) is one that has been talked about by most scholars. He strongly claimed that management is a function of culture and that culture influences the way managersRead MoreChallenges Faced By Ethnic Minority Supervisors1216 Words   |  5 PagesChallenges Faced By Ethnic Minority Supervisors in Clinical Supervision Personal Preparation My specialization paper will focus on the challenges faced by ethnic minority supervisors in clinical supervision. My paper is guided by the courses I took in the doctoral program, my personal experience as a supervisor and the gaps in literature review that motivated me to pursue this area of research. In the past two and a half years of my doctoral program, I took courses (advanced clinical supervisionRead MoreInternational Staffing990 Words   |  4 PagesCheckPoint – International Staffing HRM 240 - Human Resource Management October 23, 2010 International Staffing This paper was written for the purpose of exploring the cultural variances in international business and geographical locations of home offices, and remote locations in different countries. Currently organizations are realizing the significance challenges of working in a diverse and challenging environment. â€Å"Staffing a site internationally can add new responsibilitiesRead MoreCross Cultural Relationship Between People And People From Different Cultural Backgrounds Essay1564 Words   |  7 PagesCross Cultural Relationships Abstract This term paper focuses on different types of relationships, be it personal, professional or marital, between people from different cultural backgrounds. The objective of this paper is to list out the ways in which to have a healthy relationship between people who are so different from each other. This has a major significance in today’s world as people are beginning to accept each other on a wider basis across nations and as a result there comes a situationRead MoreSocial Capital And Cultural Capital915 Words   |  4 PagesSocial and cultural capital are two very important factors for school success as these factors explain the differences in achievement gap.  ¬According to Golash-Boza, social capital is â€Å"the relationships and networks that students have† and cultural capital is â€Å"the cultural resources a student has at his or her disposal† (Golash-Boza 225). For social capital, it is basically knowing someone who already has experience of accompli shment in education. It is important to know someone close to a studentRead MoreCultural Differences1094 Words   |  5 PagesCultural Differences In every culture, people work diligently to find a common ground for acceptance and tolerance. Typically, people are accepting of various social criteria that are oftentimes associated with a specific ethnicity. However, many individuals simply tolerate the beliefs, standards, values, and behaviors of other individuals in society while inwardly opposed to the model of the displayed behaviors of other individuals as it relates to another individuals beliefs, value systems, andRead MoreThe Challenges Faced By International Students In Higher Education852 Words   |  4 Pagesstruggle with language issues and cultural differences during their studies, especially more noticeable with Chinese students as they reach 33% and 66% of the whole international student population in Canada and South Korea, respectively (CBIE, 2016; Kim, 2017). This paper aims to examine the challenges faced by international students in Canada and South Korea, and explore what support system are available to support the student learning in academics, social and cultural aspects. As a Canadian immigrant

Wednesday, May 6, 2020

Cost Effective Management Of Type 2 Diabetes - 1168 Words

Cost Effective Management of Type 2 Diabetes â€Å"Worldwide, more than 284 million people have diabetes, and this number is expected to reach 439 million by 2030† (Liebl, Khunti, Orozco-Beltran and Yale, 2015, p. 13). There are several types of diabetes present throughout the population (type 1 diabetes, type 2 diabetes, and gestational diabetes) (Mayo Foundation for Medical Education and Research [MFMER], 2016). â€Å"Type 2 diabetes, once known as adult-onset or noninsulin-dependent diabetes, is a chronic condition that affects the way your body metabolizes sugar (glucose), your body s important source of fuel† (MFMER, 2016). There is a debate about whether or not Type 2 diabetics would benefit from insulin sooner (Liebl, Khunti, Orozco-Beltran and Yale, 2015). When considering diabetes management there are several things to consider, for instance the cost of medication regimens, diabetes complications, and education on self-management (Liebl, Khunti, Orozco-Beltran and Yale, 2015). The Cost of Type 2 Diabetes Type 2 Diabetes is a chronic condition, which can cause an individual to face high expenses (Liebl, Khunti, Orozco-Beltran and Yale, 2015). The majority of diabetics require some sort of medication regimen to control their blood glucose. The use of oral antidiabetic drugs is usually the first choice for type 2 diabetics’ medication regimen. â€Å"Diabetic drug cost is small compared to the cost of managing type 2 diabetes complications; for example, in the T2ARDISShow MoreRelatedThe Prevalence And Incidence Of Type 2 Diabetes Essay1664 Words   |  7 PagesA. Statement of the Problem The prevalence and incidence of type 2 diabetes are increasing worldwide, particularly in devel-oping countries, in conjunction with increased obesity rates and westernization of lifestyle (In-zucchi et al., 2012). The economic burden for health care systems is skyrocketing, owing to the costs associated with treatment and diabetes complications. Type 2 diabetes remains a leading cause of cardiovascular disorders, blindness, end-stage renal failure, amputations, and hospitali-zationsRead MoreDiabetes Case Study1337 Words   |  6 PagesBesides this, insulin pumps are not more effective than injections at helping people with type 1 diabetes control their blood sugar levels and people with type 2 diabetes can control their glucose level by following a healthy meal plan and losing excess weight and by taking medications. The medications will often change during the course of the disease for each person. Insulin also is usually used with type 2 diabetes to control glycaemia (National Di abetes statistics report, 2014). The people haveRead MoreEssay On Diabetes1694 Words   |  7 Pagesway of diabetes management in Maryland. With limited healthcare resources patient education is the most effective way of reaching out to people in the community which has come along way to yield a better health outcome. Research has shown the potential that community-based interventions hold for helping overcome health disparities in an Type 2 Diabetes 9 effective and financiallyRead MoreThe Management Of Diabetes During Primary Care1704 Words   |  7 Pages The Management of Diabetes in Primary Care: How to Improve HbA1c levels Ellen C. Gallman, RD, LD, RN, BSN Medical University of South Carolina The Management of Diabetes in Primary Care: How to Improve HbA1c levels Diabetes is the most common metabolic disorder in primary care, and if not managed properly, is the leading cause of cardiovascular disease, renal failure, retinopathy, and leg amputations (Buttaro, T.M., Trybulski, J., Bailey, P.P., Sandberg-Cook, J., 2013). DiabetesRead MoreNew Diagnostic Tool or Intervention for the Treatment of Diabetes1023 Words   |  4 Pagestool or intervention for the treatment of diabetes-A2071691 Description of the intervention Interventions used in treatment of type 2 diabetes should be those that improve the probability that the patient will have better long term control of diabetes. It is therefore imperative that early diagnosis is given fast priority especially when metabolic abnormalities of diabetes are less severe. Lifestyle interventions are key in containing type 2 diabetes. It is common knowledge that sedentary lifestyleRead MoreDiabetes Mellitus Type 2: A Research1511 Words   |  6 Pagesa serious metabolic disorder called Diabetes Mellitus Type 2. While not managed by insulin injections, it is nevertheless quite serious and has a number of progressing symptoms that, if not treated properly, can result in cardiovascular, renal and neurological problems, as well as amputation, ocular issues, and even cognitive dysfunction. Type II Diabetes, also known as diabetes mellitus, is also called non-insulin-dependent diabetes or aadult onset diabetes. It is a medical disorder that, due toRead MoreDiabetes : Medical Nutrition Therapy And Prevention1174 Words   |  5 PagesType 2 Diabetes: Medical Nutrition Therapy Prevention The American Diabetes Association (ADA) conducted a 2012 study measuring the â€Å"Economic Cost of Diabetes in the U.S.,† the results showed a $245 billion financial  ¬-encumbrance from the use of health resources and lost productivity over a 5 year period (American Diabetes, 2013). The cost amounts â€Å"accounts for more than 1 in 5 health care dollars in the U.S.,† and about 62% of cost being covered by government insurance (American Diabetes, 2013)Read MoreThe Effects Of Collaborative Goal Setting On The Pre Diabetic Population1340 Words   |  6 PagesPopulation Type 2 diabetes mellitus is a serious medical condition where the body is unable to process glucose resulting in elevated blood glucose values. Pre-diabetes is a condition where blood glucose values are higher than normal, but not yet high enough to be diagnosed as type 2 diabetes. The CDC (2014) reports that 1 in 3 adults in the United States has pre-diabetes, although many are unaware of their status. Without lifestyle changes pre-diabetes can develop into type 2 diabetes within 5 yearsRead MorePaper On Diabetes Education1099 Words   |  5 Pagesresearch design was quantitative in nature. It was concluded that diabetes education is very effective when it comes to improving various interventions of patients and increasing the knowledge of the patients concerning diabetes type 2. In a study aimed towards assessment of knowledge of diabetes among the type 2 diabetes patients in a primary health care clinic, it was revealed that educational programs are very important when it comes to filling the gap existing in knowledge to the various patientsRead MoreDiabetic Patients Should Be Educated About Diagnosis Of The Disease ( Powers )1730 Words   |  7 Pagesanalysis of existing scientific literature, the following ADA’s recommendations advised for all diabetic patients type 2—all patients should be educated about diagnosis of the disease (Powers, et. al, 2015). All treatment plans for diabetic patients should include education for nutrition therapy and physical. Other important education topics should be covered with individuals with diabetes type two are psychological concerns, behavior change strategies (e.g., self-directed goal setting), taking medications

Victims of Rape and Torture in India - 1272 Words

No woman should ever have to feel scared or threatened every single day of her life. No woman should have to look over her shoulder while walking down the street. No society should turn the other cheek when they see something wrong happening. According to the Universal Declaration of Human Rights, no one has the right to hurt you or torture you. Laws like this exist everywhere yet there are women having to face the danger of being attacked at any moment. There are big threats such as rape and other forms of torture that women in certain countries have to live in fear of everyday. Women are targeted all around the world. Two counties in which this problem is very prevalent are India and Pakistan. These two countries are not the only places in which this happens but recently, there have been even more instances of these types of attacks. In India, rape has been a very pressing issue for quite some time, but it wasn’t until recently that action was taken. According to Indian gov ernment statistics, a woman is raped every 22 minutes on average . That means 65 women are raped every day. Acid attacks, a kind of torture where a person gets acid thrown in their face, is a very big issue in Pakistan. In 2013, there were 143 acid attacks registered with the Acid Survivors Foundation. The Acid Survivors Foundation, a Pakistani advocacy group for victims, estimates that 150 attacks occur each year. This is just an estimate because there are many attacks that go unreported. Reasons forShow MoreRelatedGender Based Violence Against Women1238 Words   |  5 PagesVIOLENCE AGAINST WOMEN: A CLOSER LOOK AT INDIA’S RAPE PROBLEM Background When the sex of a girl or a woman drives the infliction of violence towards them, it is regarded as a form of gender based violence (Heise et al., 2002). Violence against women, regardless of the form, can occur in various stages of the woman’s life (Murthy and Smith, 2010), and refers not only to physical and sexual acts of violence, but also encompasses verbal abuse, emotional torture, economic deprivation, and social disregardRead MoreHuman Trafficking Has Become An International Crime1249 Words   |  5 Pagespost-traumatic stress disorder with victims of human trafficking, in reality, it tragically affects the lives of many women. Human trafficking exploits women in ways that include forced labor, slavery, servitude, sexual exploitation, or removal of human organs. In Nepal specifically, women are trafficked to India and used for prostitution, forced labor, domestic servitude, and sometimes work in circuses as well. The women are not only sent to other parts of India, but to Saudi Arabia, Malaysia, theRead MoreHinduism is a Complex and Diverse Religion Essay877 Words   |  4 Pagesthe majority of India’s population is Hindu, violence against women such as (1) rape; (2) kidnapping and abduction; (3) homicide for dowry, (4) torture; both mental and physical; (5) molestation; and (6) sexual harassment; as identified by the Indian Penal Code in India are rampant (Singh, 4). For example, in 2005-2006, the National Family Health Survey found that more than 37 percent of married women in India were victims of physical or even sexual abuse by their husbands (Singh, xiv). AdditionallyRead MoreRape in India1190 Words   |  5 PagesRape in India Brittany Jones As a woman in the United States, rape is the ultimate nightmare, but to women in India it’s everyday life. Many rape victims’ stories just show how the police in India fail to respond adequately to crimes, especially crimes involving children or women. On February 14th, three girls that were five, nine, and 11 were raped and murdered in the village of Lakhni, India. When the girl’s grandfather reported the girls missing to the police nothing was done about itRead MoreWhats going on in india?1397 Words   |  6 Pages Nor will many of us every really understand. In India, their citizens are suffering from many different types of violations. For instance, people are being tortured. Women are being raped and single handedly being deprived of their rights. Many women are being kidnapped, raped, tortured and some even end up being killed. Its very eye opening when you find out about these types of things because we never hear about these issues. Children in India are also facing various types of violations. KidsRead MoreThe Indian History And The Status Of Women1275 Words   |  6 Pagesin the cases of Devi and Sori (Dobhal 2011: 598). Mother India, commonly termed as Bharat Mata in Sanskrit is the national personification of India as a mother goddess which is widely depicted as a woman clad in a saffron sari holding the national flag. The position of women was high in India and some might argue that degrading positioning of women in the society is influenced by the impact of colonialism. However, the women’s status in India declined prior to the arrival of the colonial power withRead MoreThe Role Of Custodial Torture And Its Removal Of Body Parts Essay1560 Words   |  7 Pagesexposures in wounds, body cavities †¢ Attacks by animals, dental torture †¢ Exhaustion, forced labour, starvation Psychological Torture †¢ Threatening to harm or kill the victim or the victim s relatives †¢ Forced witnessing or hearing the torture of others †¢ Mock execution, forced to harm others †¢ Denigration and humiliations, threats of attacks by animals †¢ Violations of taboos, violation of religion INTERNATIONAL COMMITMENT Custodial Torture has been the concern of international community as the problemRead MoreHinduism is one of the most complex, most varied, and diverse religions in the world—in that there2000 Words   |  8 PagesThat way, people within India will be able to achieve moksha and thus be freed from further reincarnation (World Religions Today, 308). However, this assumption is not entirely true. That is because even though the majority of India’s population is Hindu, violence against women such as (1) rape; (2) kidnapping and abduction; (3) homicide for dowry, (4) torture; both mental and physical; (5) molestation; and (6) sexual harassment; as identified by the Indian Penal Code in India, are rampant (Singh,Read MoreThe Current Debate On The Juvenile Justice Act Essay2017 Words   |  9 PagesJustice Act started after the incidence of the Delhi gang rape case. This incidence is frequently used as the landmark, when we talk about lowering the age of Juvenile. So we should need to look into this cases and examine various sides of this demand. If we talk about the crime, then Crime is present in our society from a very long time. We may disagree it or not the crime is hold in the society cannot deny its presence. However, but in india it has been on the rise in recent times. What’s most surprisingRead MoreAbortion : Pro Choice Perspective1281 Words   |  6 Pagesfrom the womb before it is able to survive independently. Women have abortions for many reasons including: Inability to support or care for a child, to prevent the birth of a child with birth defects or severe health problems, pregnancy resulting from rape and/or incest, physical or mental conditions that endanger the woman’s health if pregnancy is continued, and financial instability. Stats: Canada In Canada, there are approximately 31 abortions per 100 live births, and roughly 330,000 live births

Marketing Plan Marketing Strategy and Plan

Question: What is marketing Plan? Answer: Introduction: Marketing strategy is one of the effective measures that are taken by the organisation in order to achieve the goals and objectives of an organisation. The effective marketing strategy can provide the organisation with the sustainable competitive advantage in the industry and can help in achieving the short-term and the long-term goals of the firm. Marketing strategy is one of the functions of the marketing management. Marketing management is one of the significant and integral parts of the organisational functions. The marketing management strategies can help in identifying the target market and the effective message can be communicated with the consumers for influencing their purchase decisions (Clow Baack, 2012). The main aim of this project is to identify the 4P strategy of marketing for establishing a new corporation that can offer corporate photography and product release events in the market of Canberra. Marketing Objectives: The main aim of the marketing plan is to establish the photography studio in the market and take effective measures for attracting the target consumers in the industry. The marketing strategies can help in establishing the service in the Canberra markets (Chaffey, Ellis-Chadwick Chaffey, 2012). The service that is taken into consideration is the photography studio where various services will be provided to the consumers from the digital photography and other services can also be provided like printing of the photos, video converting etc. Product Strategy: Various strategies can be integrated in the product for attracting the consumers. It is known that the goods or the service should have certain unique qualities that can help establishing the product in the market and attract the consumers (Finne Grnroos, 2009). Here it can be said that the digital studio will provide the consumers with the unique experience of capturing the memory of their families and friends in the frame. The most advanced cameras will be purchased for providing better service to the consumers. The company will offer high quality photography at the lowest possible cost to the consumers. The service will not only serve to the individual consumers but it will also provide services to the corporate entities like covering the photography of the corporate events. The quality of the service that will be provided to the consumers is very high and the service providers are very professional (Keegan, 2012). Pricing Strategy: The pricing strategy is another important factor that needs to be taken into consideration. The pricing strategy involves taking the decisions regarding the pricing of the product. There are various pricing strategies that can be taken by an organisation. There can be various pricing strategies like the penetration pricing, skimming pricing, competitive pricing, psychological pricing, bundle pricing etc. The penetration pricing strategy is referred as the strategy where the organisation sets lower price for the service in order to increase the market share by increasing the sales of the service. The skimming pricing can be referred as the strategy where the organisation initially sets a very high price and thus profits are skimmed from the market. Afterwards the prices are slowly reduced for making the product available in the market (Kolassa, 2015). The competitive pricing on the other hand refers to the strategy where the pricing decision is taken by taking into consideration the pricing decision of the competitors. The firm can compare their own business with the competitors and they can either price higher, lower and they can keep the prices same as the competitors. The bundle pricing is another pricing strategy that can be taken by the company. In case of bundle pricing a group of products can be bundled together and they are offered to the consumers at a discount rate. The psyc hological pricing is basically the strategy where the theory o psychology is used for positioning product in the market (Kotler Keller, 2012). For the photography company, the competitive or penetrating pricing strategy should be applied and lower price should be charged to the consumers for increasing the market share in the industry. Along with these strategies, the bundle pricing and psychological pricing strategy can be implemented as well (Marketing-schools.org, 2015). Promotion Strategy: The promotion strategy is one of the most effective strategies that are implemented in the organisation for spreading the words regarding the specifications of the service that is provided by the company. The promotion strategy is used for educating the target audience and various stakeholders regarding the effectiveness of the service (Shankar Carpenter, 2012). The organisation evaluates the best possible way for reaching the target audience and these are usually a combination of various strategies like advertising, promoting, referrals, personal selling and public relations for the promotion of the service. In case of provision of photography service, the organisation can implement multiple techniques of promotion. They can advertise for the service in the traditional media like newspapers, television etc. On the other hand the social media marketing can be done as well for promoting the service for e.g. in social networking sites of facebook and twitter. The word of mouth and mai ntaining good public relations can help in achieving the desired goals of the company (Software, 2015). Thus here it can be said that a group of promotional techniques or the promotional mix can be used for increasing the awareness among the consumers. The budget that can be set for the promotion is $2,000. Here the promotional mix includes social media advertising, newspaper ads, pamphlets, word of mouth etc. The timeline for the promotion is 3 months before the opening of the service (Toolkit.smallbiz.nsw.gov.au, 2015). Distribution strategy: The distribution or placement strategy is also very effective and significant strategy that is taken by the business units. Distribution marketing strategy refers to the location and the methods that are used by business units in order to supply the products to the consumers. There place is very important as the consumers receive the product or the service at the location (Volkov, 2005). Thus it is very important to increase the convenience of the people for acquiring the service. In this case the company can be located in a more accessible and local area in Canberra where people can easily access through various forms of transport. In case of corporate photo shoot, the service can be acquired through contact numbers or through email that can be given in the advertisement or in the company website (Westwood, 2011). The social networking sites can also be used for contacting. Thus it can be said that the company will operate under the model of B2C (business to consumer) and B2B (Business to business). They will directly provide the service to the consumers as well as other business and corporate units. Implementation and Evaluation: The project implementation and evaluation can also be done here. It is very important to implement the project effectively and control effectively at each and every step. Here it can be said that, in case of project implementation there can be various issues that are faced by organisations. So appropriate planning must be done with pre-planned schedule for the project. In the following table the schedule of marketing plan is given. Project Component Feb Mar April May June Recruitment of project staff Planning for marketing Traditional Media Advertisement Social Media Advertisement In order to evaluate the efficiency of the business project, it is very important to estimate the feasibility of the project. The cost benefit analysis can be an effective tool of assessing the efficiency of the project. The cost benefit analysis is a systematic approach for estimating the weaknesses and the strengths of the desired option. It is one of the effective tools for identifying whether the project should be undertaken or not (Wood, 2011). According to the cost benefit analysis, a project needs to be undertaken if the cost of taking the project is lower than the expected benefits that can be received from the project. Thus it can be said that in this case, there is a significant amount of cost that is borne by the company at first but it is expected that the revenue will surpass the cost and thus the project should be undertaken (Chaffey, Ellis-Chadwick Chaffey, 2012). Conclusion: In conclusion it can be said that the project can provide significant opportunities to the company. The company can expand in other areas as well after succeeding in the market of Canberra. Highly innovative services by using latest devices can help in increasing the efficiency of the company and it can lead to a major success. It is known that the demand for the service is significant in the market and the company can utilise the opportunity for acquiring larger market share in the industry. The planning and implementation of the marketing plan is one of the critical success factors for an organisation. Thus it is very important to implement the marketing plan effectively for achieving success in the industry. In this assignment the effectiveness of the 4Ps of marketing namely Product, Place, Promotion and Price is discussed. References Chaffey, D., Ellis-Chadwick, F., Chaffey, D. (2012).Digital marketing. Harlow: Pearson. Clow, K., Baack, D. (2012).Cases in marketing management. Thousand Oaks, Calif.: SAGE. Finne, ., Grnroos, C. (2009). Rethinking marketing communication: From integrated marketing communication to relationship communication.Journal Of Marketing Communications,15(2-3), 179-195. doi:10.1080/13527260902757654 Keegan, W. (2012).Global marketing management. Harlow: Pearson Education. Kolassa, M. (2015).The Marketing Plan-Critical Success Factors | PM360.Pm360online.com. Retrieved 13 January 2015, from https://www.pm360online.com/the-marketing-plancritical-success-factors/ Kotler, P., Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Marketing-schools.org,. (2015).Entrepreneurial Marketing | What is Entrepreneurial Marketing?. Retrieved 13 January 2015, from https://www.marketing-schools.org/types-of-marketing/entrepreneurial-marketing.html Shankar, V., Carpenter, G. (2012).Handbook of marketing strategy. Cheltenham, UK: Edward Elgar Pub. Software, P. (2015).Photography Studio Business Plan Sample - Market Analysis | Bplans.Bplans.com. Retrieved 14 January 2015, from https://www.bplans.com/photography_studio_business_plan/market_analysis_summary_fc.php Toolkit.smallbiz.nsw.gov.au,. (2015).The Four P's of Marketing. Retrieved 14 January 2015, from https://toolkit.smallbiz.nsw.gov.au/part/3/12/56 Volkov, M. (2005). Cases in Marketing and Marketing Communication.Australasian Marketing Journal (AMJ),13(1), 73-74. doi:10.1016/s1441-3582(05)70071-9 Westwood, J. (2011).How to write a marketing plan. London: Kogan Page. Wood, M. (2011).The marketing plan handbook. Boston: Prentice Hall.

Tuesday, May 5, 2020

Jesus and muhammed Essay Example For Students

Jesus and muhammed Essay Jesus and Muhammad have been held in high respect, if not respected, by the billions who have belonged top the religions that these two greats founded. Although both men thought of them of selves as spokes people of the same God not very much attention has been given to their similarities and differences. It is hard to find people through the ages that appreciate what Muhammad did. It seems that a lot of people degrade the rival leader to promote their won religious leader. In spite of these similarities, a comparison of the two men is somewhat uneven in the eyes of the Muslims and Christians. Muhammad spent his life in a region known as Hijaz, an arid plateau in western Arabia and also he lived the end of his life in Medina, where as Jesus spent his life in Nazareth located less than a thousand miles northwest of Mohammed homeland He also spent some time if his younger life in Egypt once Jesus was kicked out of Nazareth he moved to the lakeside town Capernium. Most of the young live s of the two are not very well documented all biographical information is held within the bible and the Koran. Islam and Christianity are the most widely studied religions. Jesus belonged to a religion which some women were given respect, as in the Islamic religion the women are given very much less respect that Christianity The bible and the Koran are both the most widely read books in the history of the world. In the Koran the word of god became divine in the Koran but in Christianity Jesus became divine not the bible. Both Jesus and Muhammad believed they they could converse directly with god in public or private. It was believed that mecca is the holiest place in the Islamic religion, in Christianity there is no such area or city, the closest place to mecca would be Bethlehem which is the birthplace of Jesus. In the last years of Mohammed life he was treated in an awesome way that distinguished him from others in his area. In the last years of Jesus life he was treated terribly by all who didnt follow his ways. In Islam it is said when Jesus was crucified that he said My god have you forsaken me , but Christianity there is no place where it says that Jesus gave up on god in the way the Koran says. In Islam the Koran was given to Mohammed by Allah directly. In Christianity the bible was written by many other people and not given to Jesus by god. Jesus is spoken of and is featured in the Koran and he is known as somewhat of a saint in the Koran, but in the bible Mohammed is never spoken of. Muhammad said that he was merely just a mortal man , but Jesus was brought back to life after he died. In the Koran it says that people are either good or evil and that has to kind of do with Adam and Eve and Abel. Jesus said that his religious tradition had long encouraged love toward other Israelites while going with hatred toward foreigners who had been unfriendly to his people. Jesus conveyed him self as knowing that he was gods suffering servant. I thought that this book was very informative but it really doesnt go along the lines of the kind of books that i usually read. It was a really hard book to read and it was hard to stay interested in. I gave up on this book about three or four times but i am glad i read it and i learned a lot.

Sunday, April 12, 2020

Preparation For Writing Weather Essay Topics

Preparation For Writing Weather Essay TopicsThe weather is certainly a prime consideration when planning to write a weather essay topic. Any type of weather will be affected by the time of year. Summer days are bright and sunny; rainy and winter days are usually rainy and snowing. It is very easy to find someone who will agree with your views on climate change, but the majority of students are very concerned about this subject.An acceptable research method for weather essay topics is to gather information about the weather in the particular area where you are going to conduct your research. In general most people would be more impressed if you spent some time in the area and discussed your findings with locals. A word of caution: make sure that you give some thought to how your research will be presented.Most writing projects require a bit of research, and this should apply to writing a weather essay topic as well. If you want your research to be presented in a clear and straightforw ard manner, you can spend some time finding the areas where you might want to display your research. Obviously, if you know that the weather will be wet, sunny, or snowy, you will want to concentrate on your research.Once you have gathered your research information, you can begin to think about the format in which you will present your research for weather essay topics. For example, you may wish to use an outline for this project, a thesis statement, or simply write a short narrative.The outline for a weather essay topics has been designed to help you organize your research. You can use the outline to create a plan to gather your information. After you have written your research in a clearly organized fashion, you can move on to writing your thesis statement.In your research brief, make sure that you include your research findings, and allow others to comment on them. However, ensure that your statement is free of all religious or political references, as these may limit your audien ce to those who agree with your viewpoint.Most importantly, in order to ensure that your essay topic is both engaging and entertaining, you should ensure that you enjoy writing it. Not everyone enjoys researching and writing, but for others, this can be a great hobby. For more information on weather essay topics, contact a writing expert.

Friday, April 10, 2020

ITCs cigarette Business Essay Example

ITCs cigarette Business Essay High incidence of taxation continuously has been a deterrent to ITCs cigarette Business. Taxes amount to over 80% of the value added in the cigarette industry, hence making cigarettes increasingly unaffordable to the Indian tobacco consumer. There are about 200 million tobacco consumers in India, and of them, fewer than 14% can afford cigarettes, although cigarettes contributes 90% of total Central and State revenues generated from tobacco sector. Non-cigarette forms of tobacco consumption, constituting nearly 85% of tobacco consumption in the country, contribute barely 10% of Government revenues because of the difficulty of tax collection and the low tax yields that characterize this largely unorganized sector. There has been a prolonged punitive and discriminatory taxation regime at Central and State levels have made cigarettes unaffordable to the majority of tobacco consumers. Also, Non-cigarette forms of tobacco products are largely produced in the unorganized sector characterized by lower rates of tax and ineffective enforcement. As a result, there is a growing migration to lower value forms of tobacco consumption. Just to illustrate, in 2003, the effective excise duty on most tobacco products other than cigarettes is equivalent to about 12% of the net value of the product whereas on cigarettes this component is as high as 140%. Moreover in 2003, VAT was introduced on cigarettes already subject to a plethora of taxes. The export prospects were affected by the uncertainty and diminished market presence caused by the crop holidays in Andhra Pradesh. We will write a custom essay sample on ITCs cigarette Business specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on ITCs cigarette Business specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on ITCs cigarette Business specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As a result, the export attractiveness of Indian tobaccos is caught up in a vicious cycle to the growing detriment of the tobacco farmers. Also, small base of domestic cigarette consumption discourages investment in RD and quality enhancement of tobacco varieties thereby sub-optimizing the export potential of tobacco. There was also threat from contraband trade of cigarettes aided with loopholes in the regulatory framework and lack of effective enforcement. In 2004-05, severe restrictions were imposed on the cigarettes industry with respect to advertisement, sale and consumption of tobacco products with the implementation of the Cigarettes and Other Tobacco Products (Prohibition of Advertisement and Regulation of Trade, Commerce, Production, Supply and Distribution) Act, 2003 (COTPA). All these in totality made cigarette business less profitable and more challenging. As a result, ITC started diversifying into multiple businesses. While exploring new opportunities, for long term growth, ITC depended on its multiple strengths synergies that it could bring about from its existing businesses. We discuss few of such businesses in detail in the following sections. The mill at Bhadrachalam produces 240,000 TPY of papers and boards and has three board machines and two smaller paper machines. The mill produces paperboards for the packaging and graphics segments with a product range that includes Cyber XLPac (folding box boards), Pearl/Saphire Graphik (solid bleached boards) high value boards and the Ecoviron range of recycled boards. It also makes liquid packaging boards for Tetrapak in India. One of the big innovations at this mill has been the commissioning of an Elemental Chlorine Free (ECF) fibre line. This is a state-of-the-art line which meets the effluent norms set by the Ministry of Environment and Forests of the Government of India and thus ties in with the Environment theme in its Triple Bottomline. The Tribeni Tissues unit was initially part of the Wiggins Teape Company, UK from 1961 to 1988. In 1992, it merged with ITC Ltd. The mill and its paper machines were refurbished with the latest technology. It has a capacity of 33,000 TPY with a product range that includes cigarette tissues, fine papers, packaging papers and specialties. The range from papers produced is quite diverse including Cigarette Tissues and Components, Laminating Base Tissue, Acid-Free and Anti-Rust Tissues, Low Grammage Printing Papers, Di cor Papers to Insulation Grade and Medical Grade Papers. The unit is ISO 9001:2000 version and ISO 14001 accredited. ITC has another paperboard facility at Coimbatore, Tamil Nadu which was acquired from BILT Industrial Packaging Company in 2004. This mill manufactures Coated Duplex boards Greyback and Whiteback made with 100% recycled materials and has a single board machine with 90,000 TPY of capacity. The products are continuously monitored for quality using a Siemens DCS system and Measurex QCS system. Quality as in other ITC units is a big focus and the mill has continuously demonstrated quality having achieved ISO 9001, ISO 14001 and OHSAS 18001 certifications. The delivery of rolls and sheets is ensured by a modern Finishing House with short turnaround times. Eco Naturo and Eco Naturo-HS are the two grades of Coated Duplex Grey Back board made from this unit. For almost the first time in India, a customer has the option to buy a higher bulk and stiffness of Greyback Board (GD2 grade) for his carton requirements. The unit at Bollarum near Hyderabad produces 5000 TPY of Cast Coated Papers and Boards, 10,000 TPY of Poly Extrusion coated boards and 10000 TPY of C2S art boards and Ivory cards. It is the market leader in South Asia in carton boards and ranks second in turnover within the Indian paper industry. Most leading Fast Moving Consumer Goods Brands in India use paperboard manufactured at this location. Exports constitute about 20% of sales and cater to international markets in Malaysia, Sri Lanka, Bangladesh, Iran, Australia, UAE, Turkey, China, Singapore, UK, Greece, Germany and USA. The unit is ISO 9001:2000 series accredited.